Practical Ecommerce - Google Mobile Websites

If you are not currently running a mobile friendly website, then you should know that  April  21’st onwards, ranking on the mobile search results on Google will become a tough deal.

It has been recently announced by Google that their algorithm updates would affect search results significantly all over the world for smart phone users. This algorithm update would help enhance the rankings of websites which have already provided a smart phone friendly experience for the searchers, while the websites which don’t provide a similar experience, would be demoted. Therefore, thousands of websites are trying to get their webpage mobile friendly with the help of mobile website firms.

However, this smart phone friendly update of Google would only affect the search results from tablets and smart phones and not the searches performed from laptop or desktop.
This algorithm has been applied universally and the basis of real time. The algorithm update would impact the mobile phone searches along with the search results of all countries over the globe.
The smartphone adaptability of every webpage would be taken into account separately. This can be a great news for mobile websites whose ecommerce catalogues are smartphone friendly, while other sections are not so. The sections of your site which are not mobile friendly would not drag down the ranking of your website on Google.

By ‘real time’, it is meant that one can hope to see the benefits of making their webpage smartphone friendly right away. This is because when Googlebot would crawl your site and determine that it has been freshly turned smartphone friendly, then the mobile ranking algorithm would automatically be applied to those sites. This can be very good news since some of the algorithm updates are generally processed on a monthly basis or on a time cycle which is unknown, and then they are applied in batches to the algorithms.

However, one needs to be aware since real time always works both ways.  If a recent update to your webpage makes your website mobile unfriendly, the smart phone friendly algorithm of ranking would start automatically for your website whenever the site is crawled the next time.

Apart from this, the content from the Android apps which are indexed would now be ranked in the Google search results page for individuals who have android apps already installed on their phone and who are signed in to Google. Since Google does not have an access to the database of Apple iTunes, none of the iOS apps would be covered in this ranking improvement of apps.

Google has declared that their sole aim is to enhance the experience of the searchers. We all know how frustrating it is to conduct our search on a mobile and then come across a site which is so tiny that we need to pinch and zoom in and then scroll to read the text and find the links.

Google aims to transform that sense of frustration into an enhancement in its search results. Google mobile websites would lead to a positive mobile experience for windows phone and android users. This makes a lot of sense from the perspective of the searcher, and this is what has been addressed by Google.

However, from the perspective of the ecommerce site owners, this update could be a very expensive one in terms of revenue and lost mobile traffic.

Rocking the Web Design Boat

Since the inception of the abacus, technology has been making improvements by leaps and bounds. In a short span of time, people were able to make the shift from smoke signals to video chats. That being the case, it would therefore be foolish for a business to not adapt to the changing tides of the recent times. One way of adapting to these changes is to have one’s own website.

For the most part, having your own website should not be much of a problem. After all, there are a number of ready-to-use templates online that you can easily make use of. This is aside from the fact that most hosting service providers allow their clients to create their own website with just a few clicks. It, however, becomes a different story if what you want to accomplish is a website that not only speaks to your clients but is also professionally made. That being the case, your best bet would be to get in touch with Las Vegas web design companies.

Before you sign up for the services of a Las Vegas web design  company, you have to make sure first that you have already settled what you want for your site. This means that you should already have an idea of what your company’s brand is about, what your budget is, and what kind of market you are targeting. All of these details would play a major role in determining what kind of design the developer should have.

If you find it hard choosing which among the Las Vegas web design  companies online you should go for, you can always do a shortcut and ask instead your friends, relatives, and colleagues for referrals. By doing so, you actually lessen the amount of time it would take to check each of the web design companies you come across with. If, on the other hand, you have the time to go through a number of proposals, one of the things that you would have to look into would be the tenure of the web designer. Las Vegas web design  companies who have been around for some time are typically those who know how to adapt to the changing needs of the market.

It is also highly recommended that you only go for Las Vegas web design  companies who have worked with a company that belongs to the same industry as you do. This is because such Las Vegas web design companies would already have a general knowledge of the ins and outs of your business. As much as possible, do not get the services of a company without seeing their portfolio as well as actual websites that they have recently worked on. Take note of their style in designing. Have them run by you the process of how the designs are made. Go for a Las Vegas web design  company who is able to involve you during milestones in the process.

Lastly, you have to check whether the web design company would be charging you by the hour, by milestones, or once the project is completed. If you would be doing it on an hourly basis, make sure that you ask for a breakdown of the activities that the company has done for the day. 

About Jonathan Remund