Many SEO professionals are having doubts about the future of
Search Engine Optimization as search engine sites like Google are focused on
ranking websites that feature real, valuable content. The latest algorithm
updates from Google are designed to eliminate fake, spam and black hat SEO
practices in their site. In this way, they can provide online browsers with
real content, safe and secure websites to improve the overall web user
experience, promote social media interaction and build stronger ties among online
communities. While this sounds good news to Internet users, a lot of SEO
companies are threatened by the idea that Google is somehow killing off the SEO
industry.
The Changes as they
happen in the SEO Industry
SearchEngine Optimization is involved with two major processes: internal and
external. Internal SEO is about 1/8 of the entire process that involves web
design of a site. Web design is focused on building a site that will follow the
correct practices to achieve high rank on Google. External SEO is where writing
press releases, blog posts, comments, page content and articles are processed.
The content contains an embedded keyword that serves as backlinks to the site.
However, the latest developments are rapidly changing SEO practices as it now includes
social media approaches to attain better SEO results. The most commonly known
practice in SEO is white hat or black hat practices. White hat is apparently
doing the right, search engine-friendly practice, while black hat is where
professionals use tricks and spamming activities to attain higher page rank in
the fastest way possible.
However, the gaming system has been changed, and continually
changing as Google design algorithm updates according to what they want. Today,
Google wants real, search engine relevant and quality content on the Internet.
Internet marketers like SEO and article marketers are more alarmed than ever
before, thinking about updating their websites and make sure they don’t have
plagiarized content, free from any spam and broken links. Committing to black
hat practices will earn them lower page rank and apparently, this does not help
them with their cause which is to reach the highest position in the search
engine result page. The highest position has always been the target of SEO professionals
as it is where websites can get more traffic, potential customers and sales
growth. And not following with accordance to search engine updates could affect
the overall SEO efforts or campaign. So, this scenario could mean that the
battle is on between SEO professionals and Google search engines as well as
against other search engine sites. And to get a valuable content is a must, and
your website can be ranked higher than it would be had you chosen to leave it
alone and just go with the flow driven by the web forces.
The Penguin update, a code name for Google’s latest
algorithm, is set to decrease rankings of websites that were using strategies
and practices to increase their rankings in an artificial manner. This update
puts a lot of emphasis on changing backlinks concept, which is now leaning
toward social media shares, likes, tweets and Google 1+. Apparently, this will
require you to have real connections with real people to validate the content
you are circulating on the Internet. This somehow counters spammers, companies
with fake accounts, fake content and false advertisements. The emphasis is now
on how many people will view or follow your social media activities. A prime
example is Google +, wherein you can have circles of friends and ask them to 1+
your article or blog. More likes would mean that your content is real and has
value to other readers that need them. Hence, you are circulating quality,
informative and relevant information on the web without spamming or using those
black hat SEO techniques. This new way of linking content will definitely
affect your ranking in search engine sites. The good thing is that Google+ has
about 40 million users and Gmail has 193 million users, studies said in 2010.
Professional SEO companies know how to make use of such figures and use it to
their advantage. However, with Google being stricter and smarter than ever
before, SEO professionals should be mindful of using subtle black hat
techniques so that you won’t experience a dramatic decrease in your page rank.
More people adding 1+ on your links or page could give you higher chances of
leading the page results once a person types in the main keyword you try to
promote.
These search engines want to believe that promoting content
via social media networks is a great indicative of relevant content. It seems
that external SEO efforts like typical social bookmarking, forum posting and
traditional link building are counterfeited. Quality content, web design and
video blogs are likely benefit individuals who search for it. So, you will need
great optimization skills and marketing strategies to be able to conquer
Google’s nail-tough requirements in exchange for a good ranking position. And
in order to do this, working with established SEO companies with proven expertise
wouldn’t hurt your campaign.
How do SEO Firms
Adjust from these Changes?
With these new updates, a lot of SearchEngine Optimization companies don’t
do much of the old SEO practice. Although it still brings outcomes, the results
are not like it used to. The way things work right now is not about links
anymore, but it is about the concentration of engagement on a person’s site.
Social shares is not something you can fake easily, especially with these
policy changes and search engine sites know who everyone is once they decide to
create their social media account. No wonder Google is able to detect and
identify social media users with fake accounts and immediately ban them.
Although a lot of Internet marketers have been very smart about it, Google experts
are just way to wise and advanced to take action ahead of them. The best way to
get by with these Google updates is by creating high-quality content and lots
of community interaction. It is important to create content that has compelling
information, something that the readers would really talk about in forums,
social media and other sites.
