What To Expect From Google’s Latest Algorithm Update & How It Will Affect Your SEO Campaigns

Many SEO professionals are having doubts about the future of Search Engine Optimization as search engine sites like Google are focused on ranking websites that feature real, valuable content. The latest algorithm updates from Google are designed to eliminate fake, spam and black hat SEO practices in their site. In this way, they can provide online browsers with real content, safe and secure websites to improve the overall web user experience, promote social media interaction and build stronger ties among online communities. While this sounds good news to Internet users, a lot of SEO companies are threatened by the idea that Google is somehow killing off the SEO industry.

The Changes as they happen in the SEO Industry

SearchEngine Optimization is involved with two major processes: internal and external. Internal SEO is about 1/8 of the entire process that involves web design of a site. Web design is focused on building a site that will follow the correct practices to achieve high rank on Google. External SEO is where writing press releases, blog posts, comments, page content and articles are processed. The content contains an embedded keyword that serves as backlinks to the site. However, the latest developments are rapidly changing SEO practices as it now includes social media approaches to attain better SEO results. The most commonly known practice in SEO is white hat or black hat practices. White hat is apparently doing the right, search engine-friendly practice, while black hat is where professionals use tricks and spamming activities to attain higher page rank in the fastest way possible.

However, the gaming system has been changed, and continually changing as Google design algorithm updates according to what they want. Today, Google wants real, search engine relevant and quality content on the Internet. Internet marketers like SEO and article marketers are more alarmed than ever before, thinking about updating their websites and make sure they don’t have plagiarized content, free from any spam and broken links. Committing to black hat practices will earn them lower page rank and apparently, this does not help them with their cause which is to reach the highest position in the search engine result page. The highest position has always been the target of SEO professionals as it is where websites can get more traffic, potential customers and sales growth. And not following with accordance to search engine updates could affect the overall SEO efforts or campaign. So, this scenario could mean that the battle is on between SEO professionals and Google search engines as well as against other search engine sites. And to get a valuable content is a must, and your website can be ranked higher than it would be had you chosen to leave it alone and just go with the flow driven by the web forces.

The Penguin update, a code name for Google’s latest algorithm, is set to decrease rankings of websites that were using strategies and practices to increase their rankings in an artificial manner. This update puts a lot of emphasis on changing backlinks concept, which is now leaning toward social media shares, likes, tweets and Google 1+. Apparently, this will require you to have real connections with real people to validate the content you are circulating on the Internet. This somehow counters spammers, companies with fake accounts, fake content and false advertisements. The emphasis is now on how many people will view or follow your social media activities. A prime example is Google +, wherein you can have circles of friends and ask them to 1+ your article or blog. More likes would mean that your content is real and has value to other readers that need them. Hence, you are circulating quality, informative and relevant information on the web without spamming or using those black hat SEO techniques. This new way of linking content will definitely affect your ranking in search engine sites. The good thing is that Google+ has about 40 million users and Gmail has 193 million users, studies said in 2010. Professional SEO companies know how to make use of such figures and use it to their advantage. However, with Google being stricter and smarter than ever before, SEO professionals should be mindful of using subtle black hat techniques so that you won’t experience a dramatic decrease in your page rank. More people adding 1+ on your links or page could give you higher chances of leading the page results once a person types in the main keyword you try to promote.

These search engines want to believe that promoting content via social media networks is a great indicative of relevant content. It seems that external SEO efforts like typical social bookmarking, forum posting and traditional link building are counterfeited. Quality content, web design and video blogs are likely benefit individuals who search for it. So, you will need great optimization skills and marketing strategies to be able to conquer Google’s nail-tough requirements in exchange for a good ranking position. And in order to do this, working with established SEO companies with proven expertise wouldn’t hurt your campaign.

How do SEO Firms Adjust from these Changes?

With these new updates, a lot of SearchEngine Optimization companies don’t do much of the old SEO practice. Although it still brings outcomes, the results are not like it used to. The way things work right now is not about links anymore, but it is about the concentration of engagement on a person’s site. Social shares is not something you can fake easily, especially with these policy changes and search engine sites know who everyone is once they decide to create their social media account. No wonder Google is able to detect and identify social media users with fake accounts and immediately ban them. Although a lot of Internet marketers have been very smart about it, Google experts are just way to wise and advanced to take action ahead of them. The best way to get by with these Google updates is by creating high-quality content and lots of community interaction. It is important to create content that has compelling information, something that the readers would really talk about in forums, social media and other sites.

Rocking the Web Design Boat

Since the inception of the abacus, technology has been making improvements by leaps and bounds. In a short span of time, people were able to make the shift from smoke signals to video chats. That being the case, it would therefore be foolish for a business to not adapt to the changing tides of the recent times. One way of adapting to these changes is to have one’s own website.

For the most part, having your own website should not be much of a problem. After all, there are a number of ready-to-use templates online that you can easily make use of. This is aside from the fact that most hosting service providers allow their clients to create their own website with just a few clicks. It, however, becomes a different story if what you want to accomplish is a website that not only speaks to your clients but is also professionally made. That being the case, your best bet would be to get in touch with Las Vegas web design companies.

Before you sign up for the services of a Las Vegas web design  company, you have to make sure first that you have already settled what you want for your site. This means that you should already have an idea of what your company’s brand is about, what your budget is, and what kind of market you are targeting. All of these details would play a major role in determining what kind of design the developer should have.

If you find it hard choosing which among the Las Vegas web design  companies online you should go for, you can always do a shortcut and ask instead your friends, relatives, and colleagues for referrals. By doing so, you actually lessen the amount of time it would take to check each of the web design companies you come across with. If, on the other hand, you have the time to go through a number of proposals, one of the things that you would have to look into would be the tenure of the web designer. Las Vegas web design  companies who have been around for some time are typically those who know how to adapt to the changing needs of the market.

It is also highly recommended that you only go for Las Vegas web design  companies who have worked with a company that belongs to the same industry as you do. This is because such Las Vegas web design companies would already have a general knowledge of the ins and outs of your business. As much as possible, do not get the services of a company without seeing their portfolio as well as actual websites that they have recently worked on. Take note of their style in designing. Have them run by you the process of how the designs are made. Go for a Las Vegas web design  company who is able to involve you during milestones in the process.

Lastly, you have to check whether the web design company would be charging you by the hour, by milestones, or once the project is completed. If you would be doing it on an hourly basis, make sure that you ask for a breakdown of the activities that the company has done for the day. 

About Jonathan Remund

Importance of Business Websites and Why Website Maintenance is Necessary

Most people today have their own website for their business. Websites help them promote their products and services. Through websites, most companies are able to advertise and market their business to the public and are able to gain more clients on a daily basis. Creating a well-designed website can help your business reach out to your customers 24 hours a day. Your potential clients don’t even need to go to your store or office in order to avail of your company’s products and services. With just a few clicks, people can get a good look at your company and see what products and services your company offers.

People today now rely on the internet for searching and gathering information about the products and services that they want to avail. With the help of modern technology, they are able to see what they are looking for, and even make the actual purchase online through e-commerce. Websites are not only for big corporations. They can also be used by medium size companies, small business and even by individuals for personal interest. Most people use search engines such as Google, Yahoo and Bing to search for a nearly anything. Google is considered as one of, if not the, most popular search engines visited by people everyday. If your website is able to appear in Google’s search results, or in other search engines, your business has a better opportunity to attract more clients. In order to rank highly in any search engine’s results page, you must follow the guidelines and regulations that the search engine implements which is usually done by computer algorithms. There are two ways of getting your website seen on search engines. The first is by means of optimizing your website through SEO, and the other is by using pay-per-click systems or PPC.

SEO, or Search Engine Optimization, is a way of making your website more visible to search engines. It is seen as an organic or natural listing in search engines. SEO makes it so that your website is able to get more customers, and more recognized by people using the internet. SEO specialists are responsible raising for your website’s ranking and visibility. SEO specialists considers how the search engines work, what people are looking for, the keywords used by people in search for a product or service and in what search engine people are most likely to find what they need. On the other hand, PPC, or pay-per-click, is an internet marketing technique that makes use of the sponsored links on the search engines results page. Unlike SEO, the pay-per-click method can develop traffic quickly. Using this system can guarantee that your business is seen on the first page of a search engine. With proper knowledge and the right setup, you can see the result immediately.

Today, it is important for every business to have a website. Having an online presence is the key to having a successful business or company. There are several benefits to having a business website. Promoting your business online is costs a lot less than printing advertisements. Your business becomes instantly accessible to people using the internet anywhere in the world. Having a business website is also more convenient for your targeted clients. Instead of going out to look for information or ask someone personally about a product, your clients can just go online and search for your products and services on the internet. They can visit your website at their own convenience. Through internet marketing, your business can earn and improve its credibility. Websites give you an opportunity to show your customers what your business is all about, boast of your company’s achievements, and why you deserve their trust and confidence.

However, having a professional business website is not just about putting it up online. It also requires proper website maintenance, which is considered to be a vital part of web development. Website maintenance is a process which is designed to ensure that websites are running smoothly.Business websites should make sure that they always give and fulfill all the needs of their customers. That is why website maintenance plays an important role in making sure that your company’s website does what it’s supposed to do. Regular updates are just some of the reasons why website maintenance is applied. It is best for your website to always keep the information up to date. Updating is important to make sure that the systems used in running your website are also current. Having the latest programs can keep the website more secure, and it allows your customer to keep up with the changes.

There are many reasons why businesses perform regular website maintenance. Broken links inside the website can be traced during the process of website maintenance which helps the developer in identifying the links with problems and conducting appropriate actions to correct the error. It also helps to find web pages with errors in content such as page title, description and keywords. Website maintenance can also check the image size or resolution displayed on your website. It shows if the online forms are functioning properly and it is a great help for the designers and developers because through website maintenance, they are able to check the compatibility of your site and take further actions to correct if there were errors.

Lots of companies offer website maintenance nowadays. They know that business websites are very important to you and your company. Some of their website maintenance services includes updating or adding web content and pages, improvement of web pages for better visibility on search engines, graphical works, redesigning of the site, adjusting navigation and creating or adding photos that can be more effective in getting clients.  But most small-businesses don’t have the funding for website maintenance services. So these companies tend to maintain their own website. It is alright for you to maintain your own business website but asking a professional will be more effective in website maintenance. After all, it is their expertise, and they have more knowledge which can assure you that your website is secure. Through their website maintenance service, your business website is always up to date.

Basic Guidelines for Writing SEO Articles

Know what keywords you will use before you begin.  Keyword research may be necessary.  A good tool is https://adwords.google.com/. Choose an appropriate topic that can be tied to your primary keyword.  While you may want to wait until the article is written before giving it a title, the title should include your primary keyword but be short and pack a punch.  It needs to draw attention so people will read it and click through to your site.  The content should offer advice, educate and information.  It should not be a sales pitch.  It should have a purpose, be an interesting read and be catered to your audience. Thread your keywords throughout the content but keep the readership intact.  Your text should still flow, not choppy.  Use 3-5% keyword density.  This relates to every 100 words, so a keyword should be used 3 to 5 times per every 100 words, if possible.  The first and last paragraph should start and end with the primary keyword. Use bolded subtitles within the article that include keywords. Use bullet points that include some of the keywords. If you are able to use anchor text (a clickable link) in your article, use keywords in the anchor text. Keep your article between 350 and 500 words.  Keep all sales type content in the boilerplate only, where your authorship, company name and contact information will go.  Use a keyword coded link (anchor text) in the boiler plate as well.  Being that some article sites only allow for a link to be placed in the boilerplate, this may be the only click you get, so it’s important it be keyword coded.

The Value of a Website Maintenance Team

Website design is complete only when website maintenance is done. Designing, hosting and programming are just a few tasks needed to make an ideal website. Maintenance is important because websites are unstable and crash at any moment. Website updates are needed to make improvements and keep the information relevant for returning visitors.

Common problems include code vulnerabilities, non-working links, misspellings and wrong titles. Common website maintenance tasks include putting in fresh webpages and checking to see if the pages are aligned right and functioning well. Professionals also check the size and quality of the images. Some images are not appropriate or viewable. If the resolution becomes problematic, designers must make the right changes. Another task is to look for missing pages and pictures. All of these problems must be found and corrected immediately so that no further problems occur.

Without a devoted support team on the side, the site breaks down easily and ruins the credibility of the owner. Also, some sites are harder to control than others. E-commerce store owners handle a large number of orders and exchanges that need to go through properly. If orders do not go through, loyal customers are lost or never gained in the first place. People have to use the order forms correctly, too.

Many large, prominent companies have in-house departments that deal with website updates. Small and medium-sized companies usually cannot afford special departments. In their cases, they must find outsourcing solutions for all of their maintenance duties. There are many affordable individuals and companies that maintain sites.

Proper research is needed to find the right provider. Unqualified workers just cause more problems. An open line of communication must stay open when a support service is used. These professionals should have the same amount of expertise and experience that designers have. The whole process involves finding the most reliable provider.